Characteristics of a Good Editorial

Reddick gives three qualities of a good editorial:

1) interest,

2) brevity, and

3) force.

Spears and Lawshe, on the other hand, characterize as editorial as one that:

1) must have clearness of style,

2) has moral purpose,

3) has sound reasoning, and

4) has the power to influence public opinion.

It can be added further that a good editorial must:

1) lead logically to a conclusion,

2) present only one idea,

3) avoid wordiness, and

4) present facts and not mere opinion.

Reference: CAMPUS JOURNALISM

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