Characteristics of a Good Editorial
Reddick gives three qualities of a good editorial:
2) brevity, and
Spears and Lawshe, on the other hand, characterize as editorial as one that:
1) must have clearness of style,
2) has moral purpose,
3) has sound reasoning, and
4) has the power to influence public opinion.
It can be added further that a good editorial must:
1) lead logically to a conclusion,
2) present only one idea,
3) avoid wordiness, and
4) present facts and not mere opinion.
Reference: CAMPUS JOURNALISM